External Western Digital USB drives and why to avoid them

Today I encountered a dead Western Digital USB 2.5″ drive.
The drive in question is “WD 1TB Elements SE Portable Hard Drive USB 3.0” with WDBPCK0010BBK-01 part number.
Searching for the part number on WD site leads nowhere.

The error was:

 Buffer I/O error on dev sdb, logical block 0, async page read 

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